Ailive · Claude skill · Tone of voice
Bypass LLMs’ flat, soulless copy with TOV Copywriter, the best human-style writer in the universe.
Language models write flat, interchangeable copy. TOV Copywriter is a Claude skill that obeys a settings block: 14 tone sliders, claim rules, channel and language. Build the block here, paste it into Claude, get copy that sounds like one person wrote it, with no invented facts. Nothing leaves this page.
- 1
Add the skill. Install copywriter-tov on GitHub in Claude. This page and the skill work together: the page writes the settings, the skill follows them.
- 2
Set. Pick a profile, move the sliders, choose the claim rules.
- 3
Copy. One click copies your settings block.
- 4
Paste. Drop it into Claude, then your brief. Ask for edits in plain words.
1Start from a profile
A profile sets the sliders, the claim mode and the audience in one click. You can still adjust everything after.
Louder and quieter shift Hype by 15 points for that part, so headlines can shout while the body stays credible.
2Tone of voice
Fourteen sliders. 0–33 is low, 34–66 medium, 67–100 high.
How assertive and decisive the copy should sound. Higher values produce decisive, assertive language without invented facts.
How promotional and high-impact the copy should be. Higher values make the copy more promotional and superlative-heavy. At 80–100 it writes bold claims without muting them.
How lively and kinetic the delivery should feel. Higher values use active verbs and momentum; lower values use steady, composed pacing.
How formal the register should be. Higher values use full sentences and professional diction; lower values use contractions and everyday speech.
How empathetic and personable versus matter-of-fact. Higher values acknowledge the reader's situation and feelings; lower values stay brisk and factual.
How playful the copy may be. Higher values permit wit and wordplay that never costs clarity; lower values stay earnest.
How plain and accessible versus dense and expert. Higher values use short words and plain explanations; lower values use domain terminology and technical depth.
How strongly the copy pushes the reader to act now. Higher values emphasise timing and the cost of waiting. Deadlines and scarcity must come from the brief.
How much the copy appeals to feeling versus logic. Higher values lead with feeling, stakes and imagery; lower values lead with reasoning and evidence.
How concrete and detailed the copy should be. Higher values use named features, numbers and concrete scenes from the brief; lower values stay at the benefit level.
How short and sharp the sentences are. Higher values use short sentences and fragments; lower values use longer, flowing sentences.
How natural and human versus polished and corporate. Higher values sound like a specific person writing to a specific reader; lower values accept a polished brand-guideline register.
3Claims
Superlatives are free by default. Invented facts (statistics, awards, reviews, guarantees) are never written, in any mode.
A recommendation with the risk explained and safer wording. It never changes or blocks your copy.
Sets which regulatory notes the claim check uses.
4Where and who
Sets structure, CTA style and default length.
Changes how superlatives are used.
Direct translation kills punch; the market adapts idiom and references.
Not used: primary copy only.
Empty uses the channel default (250).
5Words and voice
Comma or line separated. Used where they fit, never forced.
50 / 600
Never used. Beats every other rule and the approved list.
50 / 600
Paste 3 to 5 pieces of copy you love, separated by a blank line. The copy picks up their rhythm, vocabulary and way of making claims.
0 / 6000